Harden's says
Another spin-off of Caprice Holding's Ivy brand, this time at One Tower Bridge - a new development next to City Hall and Tower Bridge. It is due to open in summer 2017 and will serve a similar all-day menu to the Ivy Chelsea Garden.
Harden's survey result
Summary
With the “lovely decor” replicated from the Theatreland icon for which they are branded, Richard Caring’s “always buzzy” spin-offs have found a gigantic audience nationally. But “these places live off the name for sure” and “it’s the ambience that keeps them going” – while fans say the food is “reliable”, more sceptical types dismiss it as “conveyor-belt cooking”; and say service is merely so-so. Some branches are better than others: best in London is ‘Chelsea Garden’, which has the same “distinctly average” standards as the others, but reliably offers an “uplifting” atmosphere and “great people watching” (and “on a sunny afternoon there is literally NO WHERE ELSE TO BE but its large garden. HEAVEN!!”). Also worth mentioning is the outlet by The Thames in SE1: “excellent views of Tower Bridge”, “even better if outside in summer and convenient for The Bridge Theatre”.
Summary
“You wouldn’t go for ‘haute cuisine’, but as a jolly place to eat comfort food in a spectacular setting, it is hard to beat” – that’s the upbeat view, anyway, on this now-“ubiquitous” brasserie chain. Eight years and 40 openings later, the spin-offs increasingly eclipse the Theatreland original (see also), whose Edwardian features provide the style-guide for its nationwide ‘roll out’. “Even if the unchallenging food reaches no heights, there’s a consistent buzz”, which makes them a “posh”, “fun” choice for a get-together, if not a particularly foodie one. This is particularly the case at the landmark London off-shoots: at ‘Chelsea Garden’ (“gorgeous greenery”); Kensington (“slick”, with a “pretty glitzy crowd”); and on the Thames (“great views over Tower Bridge”). But while it’s always been acknowledged that the mass offering is “a shadow of the mothership’s” – with “average grub at not-so-average prices” – the feeling that the brand has become just “a chain that does not excite” is gaining ever-stronger currency. Service seems more “stretched” nowadays, and a sliding ambience rating is making the whole offering seem ever-more “overrated, for all its modern art and perky décor”.
Summary
“Always ambient and fun” – Richard Caring’s stretching (twisting?) of the Ivy brand is easy to snipe at but has so far avoided degenerating into farce. For sure, “the food is certainly nothing superior”: fans may claim it’s “more than adequate”, but its overall ratings nowadays are only just the right side of poor. That said, even critics of the cooking often feel that the “lovely” interiors and “welcoming service” provide compensation, and fit the bill for making an occasion of a meal. In the capital, the most mentioned outlets are The Ivy Chelsea Garden (“delightful garden tables and ideal for a noisy girls’ night out”); and The Ivy Kensington Brasserie (“huge fun, loads of buzz” and “always a treat”). The Ivy City Garden and Canary Wharf’s Ivy in the Park follow along in terms of volume of feedback. The newest member of the spin-off family is The Ivy Victoria – a vast space with 300 guests over two floors.
Summary
“Maybe the brand is a bit stretched”, but Richard Caring’s bold expansion is paying off by-and-large, certainly in commercial terms, and – though most branches’ average food-rating is run-of-the-mill – by the standards of large chains, the group delivers a consistent-enough formula, whereby folks accept predictable nursery fodder in return for a dependable dose of ‘affordable glamour’. The “beautiful and festive” Ivy Chelsea Garden (SW3) is the best known in the stable and it’s particularly “wonderful if you manage to get a table in their fabulous garden”. The “big and buzzy” Ivy Kensington Brasserie (W8) is less highly rated, but nevertheless fills a vital niche in the local market for a comfortable, atmospheric and versatile rendezvous (“its bar is also a fun place for a drink”). The City branches (The Ivy Tower Bridge, The Ivy City Garden EC2) and Canary Wharf outlet (The Ivy in the Park, E14) are the highest rated all-round (perhaps reflecting the ongoing lack of convivial spaces out east). “Awesome views” at Tower Bridge are distinct client-pleasers. Other branches taking above-average flak include The Ivy Soho Brasserie, W1 (“busy mayhem” with “slow and disorganised service”) and The Ivy Market Grill, WC2 (“nothing special, rather overpriced, and very busy”). See also Granary Square Brasserie.
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