Italian Restaurants in Fitzrovia
1. Salt Yard
Spanish restaurant in Fitzrovia
54 Goodge St - W1
“The original Salt Yard in W1 used to be one of London’s best new tapas restaurants” – but it opened over 15 years ago and “the subsequent roll-out of the brand as multiple branches” under Urban Pubs & Bars “has seen quality drop quite a lot”. As “a pleasant option for well-produced Med-inspired dishes”, they maintain a fair number of fans, if without the pizzazz once conjured by the name. The year-old branch near the entrance to Westfield is the highest rated, and the newest near Borough Market is also seen as “a handy addition to the group”.
2. Obicà Mozzarella Bar, Pizza e Cucina
Italian restaurant in Soho
19-20 Poland St - W1
These “upscalish Italians” – part of an international chain – serve pizza, pasta and other lighter dishes, featuring the trademark ingredient. It can be that the “quality of the food is a pleasant surprise”; they inspired nothing but positive feedback this year.
3. Norma
Italian restaurant in Fitzrovia
8 Charlotte Street - W1T
“Feeling like a serious step up from your run-of-the-mill Italian, but not breaking the bank” – this unusual and stylish venture is a spin-off from the Stafford Hotel. There’s a Sicilian focus to the menu and the food is “absolutely delicious”. “Booths make it a great spot for a business lunch – intimate enough to be quiet in a bustling restaurant”, with very attentive service. Top Menu Tip – “dangerously delectable focaccia”.
4. Vasco & Piero’s Pavilion
Italian restaurant in Soho
11 D'Arblay Street - W1F
“Still a special place even though it’s moved site” – this veteran Soho Italian was evicted from its previous Poland Street home over Covid, and found these new digs last year. It still “exudes old world charm” and has retained many of the former “delightful” staff, who are really at the heart of this “unpretentious” experience as much as the “reliable Umbrian/Italian cooking”.
5. Icco Pizza
Italian restaurant in Fitzrovia
46 Goodge St - W1
“Awesome, thin and crispy pizza” has built quite a following for this “fast, simple, really cheap and really cheerful” Goodge Street spot – where, “unless strip lighting, functional metal tables and chairs are your thing, the ambience is forgettable”. Celebrating its quarter-centenary this year as ‘The People’s Pizzeria’, it now has a branch in Camden and ‘click & collect’ kitchens in Wood Green, Colindale and Croydon.
6. Cin Cin
Italian restaurant in Fitzrovia
21a Foley St - W1
2023 Review: This “lovely neighbourhood Italian” in Fitzrovia opened in April 2021 as a spin-off from a successful Brighton duo, and has made a “great transition to London” on an eye-catching corner site (formerly Bonnie Gull, RIP). The food is “delicious”, although “portions are lady-sized rather than man-sized”. The business was founded ten years ago when Italian-Australian lawyer David Toscano bought an old Fiat van to participate in a Brighton street-food festival.
7. Via Emilia
Italian restaurant in Camden
10 Charlotte Place - W1T
“A relatively limited menu allows for a focus on quality” and authenticity at this duo showcasing the food of Emilia-Romagna: both the original “small and intimate” branch in Shoreditch; and the one “formerly known as ‘In Parma by Food Roots’ in Fitzrovia (since early 2023 now rebranded in line with its sister restaurant)”. “Staff are very accommodating” and offer “Italian meats and cheeses and Bolognese/Emilian standbys, like Tagliatelle al Ragu (definitely not SpagBol!)”. “Go back frequently as it’s great value too”.
8. Café Deco
British, Modern restaurant in Fitzrovia
43 Store Street - WC1E
The “superb neighbourhood café we’d all love to have around the corner” – this upgraded greasy spoon “in a dead area of Bloomsbury” provides “particularly tasty, modern French fare” realised with a “delicious and light” touch by co-founder Anna Tobias, former head chef at Rochelle Canteen.
9. Rossopomodoro, John Lewis
Italian restaurant in Oxford Circus
300 Oxford St - W1
2021 Review: “Neapolitan influences are evident in the choice of ingredients, and the wood-burning oven makes for good, chewy, charred crusts, unlike most high-street pizzas” – so say fans of this global chain, whose HQ is indeed in Naples. Not everyone is impressed, though, and ratings are dragged down by those who feel it’s merely an “everyday” choice: “OK for a bog-standard group, but not great”.
10. Circolo Popolare
Italian restaurant in Westminster
40-41 Rathbone Square - W1T
“Massive, Instagram-tastic and buzzy” – Paris-based Big Mamma Group’s Sicilian trattoria in Fitzrovia is “great for a night out with the kids”. “If only as much thought had been put into the food as the decor!” – although to be fair, the simple and generous Italian dishes are served at a quality and price that most find very acceptable.
11. Fadiga
Italian restaurant in Soho
71 Berwick Street - W1F
“My own family comes from the Emilia Romagna and I can vouch for the authenticity of the delicious (and also generously proportioned!) dishes”, says one fan of this “tiny, restaurant, run by a family from Bologna” in Soho. “Dad cooks, Mum is the sommelier, daughter serves tables. Excellent!”
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