Harden's says
Opened in mid-August, the largest restaurant yet for Nico Simeone, with over 100 covers, plus more in the bar and on the outside terrace.
Harden's survey result
Summary
“A six-course themed taster menu, that changes every six weeks!” is the “playful idea” at Nico Simeone’s national chain, whose two London branches (in Fitzrovia and Canary Wharf) are “great for special occasions, but also affordable for a regular monthly meal out to experience the different cuisines”. At such keen prices, it’s unreasonable to expect perfection and most diners acknowledge this: it’s “a clever, and obviously very popular, concept, albeit one where the experience can seem a bit manufactured”; “although it doesn’t always live up to expectations, when you get the right menu everything clicks into place”; so while inevitably it’s “hit and miss, it’s also great value”, and “for a fun evening it does the job well”.
Summary
Glasgow chef Nico Simeone’s distinctive concept has grown into a national chain with 11 restaurants (including Fitzrovia and Canary Wharf) in just six years, offering a quick-changing succession of themed six-course menus for under £50 a head. It’s widely seen as “fantastic value” and has a sizeable fanbase amongst reporters (“every six weeks, the menu renews and for me, it is something to look forward to…”; “we simply love it and we’ve yet to miss a menu!” – “the Tokyo menu was so good we went back a second time”). Only a tiny few say, “you can feel you’re on a conveyor belt with lots of upsells”; or that the whole thing is “a dystopia of where restaurants will evolve”.
Summary
“Such amazing value for a six-course, themed, tasting menu” that changes every six weeks – that’s the USP of Nico Simeone’s national chain, which, over five years, has grown from its Glasgow base to number nine in total (with London having two: in Fitzrovia and Canary Wharf). Of course it’s “slightly gimmicky”, but on the whole it’s “a good effort at a budget experience”: “you get what you pay for, and while not all dishes hit the mark, and service can be a bit hit ’n’ miss (particularly at busy times), it is innovative, has a great buzz and is a lot of fun”.
Summary
Chef Nico Simeone’s “amazing-value set-meal” concept, launched in Glasgow in 2017, has now opened in Fitzrovia and Canary Wharf, offering “a six-course tasting menu for only £37” – a “clever formula” with “well thought-out feasts that entice a bubbly audience”. “The menu changes every six weeks”, and is “themed around an experience” – ‘the circus’, ‘the Amalfi coast’ and ‘the chippie’ have all featured – with the cooking winning high praise for “variety, skill and quality”.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
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