Harden's says
The legendary Soho deli (which marked 75 years in London in 2019) has opened a new pasta restaurant and deli in King's Cross.
Harden's survey result
Summary
“We love the pistachio decor and the spacious seating”, say fans of this expanding chain, which had operated as a treasured old deli in Soho for over 75 years before starting to branch out as a pasta-chain in 2018. Impressions of it are something of a mixed bag though. To fans, its stylised outlets are “very convenient” and “can be trusted for a good-value and enjoyable experience with excellent food” (mostly pasta) in “sensible portions”. On the downside, though, are a fair number of diners to whom it’s a good concept whose execution is “perfectly fine but unexciting” (“starters good, pasta average-to-good, but compared with folk who had raved to me about other branches, I was left with a sense of ‘meh?’”). Still, their backers are enthusiastic and this year they added new locations in Greek Street and South Kensington.
Summary
“A nice pit-stop for pasta lovers” – this expanding chain is now up to its fifth restaurant spin-off from the original Soho deli (with the June 2023 opening of a new 80-seater, overlooking Clapham Common), and fans say it provides an “attractive”, “buzzing” setting for “simple dishes, well cooked”. A meal is “unlikely to live long in the memory though”, and there’s a growing fear that “as they have expanded the quality has dropped”. Top Tip – at the W1 original (est. 1944 originally as a deli) “sitting upstairs or by the bar is lovely, the windowless basement is not particularly comfortable”.
Summary
“Beautiful fresh pasta, served from the heart by knowledgeable Italians” is the attractive offer at this small group, spun out of a famous veteran Soho deli (est. 1944) in the past five years under private equity outfit White Rabbit. The “food is good and good value, though limited and very focused on the pasta”. There are now branches in King’s Cross, the City’s Bloomberg Arcade and most recently Marylebone; the farthest-flung is in Tokyo, while Clapham Old Town has been long promised.
Summary
“Small plates but big flavours” from “a lovely short menu of top-quality antipasti and pasta dishes” win numerous “cheap ’n’ cheerful” nominations for this small chain, which consists of the “busy, lovely but very crammed” Soho original (for 75 years a deli, but since 2018 and its relaunch by Private Equity firm White Rabbit, in this new guise) and a newer, bigger but less commented-on King’s Cross spin-off. “We need more branches of this great restaurant” plead fans… whose prayers are soon to be answered with a 90-seater outlet in Marylebone (in Wigmore Street, on the former Sourced Market site) plus in Bloomberg Arcade and Clapham, as well as one in Tokyo!
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