Harden's survey result
Summary
Gordon Ramsay’s four-year-old fast-food chain – one of several diffusion brands from the TV chef – has half a dozen sites across the capital. Views on it have always been somewhat mixed and became even more polarised this year: between those who consider it “a great new discovery” and those who feel it’s “disappointing for an upmarket burger”.
Summary
The “fancy burgers” usually hit the spot this year at TV chef Gordon Ramsay’s growing diffusion chain, with nine sites in the capital as of mid-2023 (and where the frozen chips are provided by another prominent chef now retired from front-line stove action: the venerable Pierre Koffmann). The odd “mixed experience” or “haphazard service” was still reported, but overall ratings were up.
Summary
In looks they are often “almost indistinguishable from the Byron that was replaced”, and Gordon Ramsay’s expanding chain (which has snapped up many of its rival’s former sites) does have fans who say it’s “better than expected” for “a decent burger”. On the flipside, though, there are almost an equal number of sceptics who feel “it trades on the Ramsay name with cooking that’s below par”: “we went not long after this branch had opened hoping for a reliable burger like we used to get there when it was Byron… never have we eaten one so awful”. Still, the roll-out continues with a recent addition near Farringdon station.
Summary
Gordon Ramsay’s Byron might be a better name for Big Sweary’s new burger chain, which – in its first year of operation – has already taken three of Byron’s former branches into its own stable. Launched in the City at the One New Change development in December 2020, after trials at several pop-ups: it’s run along similar lines to his Street Pizza brand – all burgers cost £15, and include fries and unlimited soft drinks. (One New Change also houses GR’s decade-old Bread Street Kitchen, for which a national roll-out is planned). It didn’t take long before more branches came along, on the former Byron branch on Charing Cross Road; on High Street Kensington, in Islington and – biggest of all – an 175-seater in the O2.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
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