Harden's says
With space for almost 300 guests over two floors, this is a vast new member of The Ivy's spin off family.
Harden's survey result
Summary
What does it say about the culinary tastes of the British middle classes that this spin-off chain, with about 40 locations based on the original Theatreland icon, has been such a rip-roaring success? True, there’s some “great people-watching” at the “always buzzing” Chelsea Garden venue (which has one of SW3’s best gardens). And, without doubt, those branches in Kensington, Tower Bridge and Kingston also particularly stand out amongst the rest for their “super atmosphere”. In general though, the knock-off look of their locations “isn’t a patch on the original on West Street, yet pretends to be exactly the same”. And when it comes to their brasserie dishes: although its many followers tout them as “acceptable, albeit nothing special”, their rating-average identifies them as “underwhelming tick-box fare”; all offered by service that’s very “indifferent”. And yet they are “always busy”! In June 2024, it was announced that billionaire Richard Caring had successfully sold his entire Ivy restaurants stake. Now that he is laughing all the way to the bank, it will be interesting to see if ratings reverse, continue or deepen their southward trend.
Summary
With the “lovely decor” replicated from the Theatreland icon for which they are branded, Richard Caring’s “always buzzy” spin-offs have found a gigantic audience nationally. But “these places live off the name for sure” and “it’s the ambience that keeps them going” – while fans say the food is “reliable”, more sceptical types dismiss it as “conveyor-belt cooking”; and say service is merely so-so. Some branches are better than others: best in London is ‘Chelsea Garden’, which has the same “distinctly average” standards as the others, but reliably offers an “uplifting” atmosphere and “great people watching” (and “on a sunny afternoon there is literally NO WHERE ELSE TO BE but its large garden. HEAVEN!!”). Also worth mentioning is the outlet by The Thames in SE1: “excellent views of Tower Bridge”, “even better if outside in summer and convenient for The Bridge Theatre”.
Summary
“You wouldn’t go for ‘haute cuisine’, but as a jolly place to eat comfort food in a spectacular setting, it is hard to beat” – that’s the upbeat view, anyway, on this now-“ubiquitous” brasserie chain. Eight years and 40 openings later, the spin-offs increasingly eclipse the Theatreland original (see also), whose Edwardian features provide the style-guide for its nationwide ‘roll out’. “Even if the unchallenging food reaches no heights, there’s a consistent buzz”, which makes them a “posh”, “fun” choice for a get-together, if not a particularly foodie one. This is particularly the case at the landmark London off-shoots: at ‘Chelsea Garden’ (“gorgeous greenery”); Kensington (“slick”, with a “pretty glitzy crowd”); and on the Thames (“great views over Tower Bridge”). But while it’s always been acknowledged that the mass offering is “a shadow of the mothership’s” – with “average grub at not-so-average prices” – the feeling that the brand has become just “a chain that does not excite” is gaining ever-stronger currency. Service seems more “stretched” nowadays, and a sliding ambience rating is making the whole offering seem ever-more “overrated, for all its modern art and perky décor”.
Summary
“Always ambient and fun” – Richard Caring’s stretching (twisting?) of the Ivy brand is easy to snipe at but has so far avoided degenerating into farce. For sure, “the food is certainly nothing superior”: fans may claim it’s “more than adequate”, but its overall ratings nowadays are only just the right side of poor. That said, even critics of the cooking often feel that the “lovely” interiors and “welcoming service” provide compensation, and fit the bill for making an occasion of a meal. In the capital, the most mentioned outlets are The Ivy Chelsea Garden (“delightful garden tables and ideal for a noisy girls’ night out”); and The Ivy Kensington Brasserie (“huge fun, loads of buzz” and “always a treat”). The Ivy City Garden and Canary Wharf’s Ivy in the Park follow along in terms of volume of feedback. The newest member of the spin-off family is The Ivy Victoria – a vast space with 300 guests over two floors.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
Have you eaten at The Ivy Victoria?
Restaurant details
The Ivy Victoria Restaurant Diner Reviews
"Very ordinary chain. Useful for breakfast, which would get a higher rating than lunch, but underwhelming tick-box fare (black cod? tick. Steak tartare? tick) and indifferent service are what’s on offer. "
"I come here a lot. Nearest proper restaurant to my office. Had the black cod for lunch (which I've had before). It's nice. Waiter was a bit clueless about the menu. High staff turnover - different people every time I go. Always busy and food is reliable. Speed of service was good. Can sometimes be slow."
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