Harden's says
The biggest Chucs yet opened in Belgravia in November 2019.
Harden's survey result
Summary
Inspired by La Dolce Vita lifestyle (indeed, there used to be an accompanying apparel resort-wear brand), this small Italian group strives to evoke the retro glamour of the 1960s ‘jet set’. There’s some enthusiasm for them amongst reporters, but a recognition that the food is “nice but not exceptional”: “I had an excellent martini. But the dishes were either overly seasoned or (the salad) not dressed at all”.
Summary
“A throwback to old-school dining” – this wittingly old-fashioned chain (created in the last 10 years) channels an imagined La Dolce Vita lifestyle into its “enjoyable if slightly stuffy” mix of chic Italian cafés and restaurants (if you are of a certain age, think 1980s Tatler). They look “pretty” and are “attractive in their own way”: “not bad if a bit overpriced”. That’s the kind view anyway: harsher critics say they “could do better” and “don’t deserve a revisit”. But they must be doing something right, as in July 2021 they opened in St John’s Wood.
Summary
Aiming for a taste of La Dolce Vita lifestyle, these retro-glam Italian cafés and restaurants mostly occupy the same sites as the eponymous clothing brand, and deliver classic casual Italian menus mixing pizza and pasta (both typically over £20 a plate) with both more and less substantial dishes. A brief involvement with Zaha Hadid’s Serpentine restaurant has ended, but a new, sixth branch debuted in July 2021 in the heart of St John’s Wood (on the site of a former Côte). With 84 covers, it’s the largest outlet to-date and opens all day from breakfast.
Summary
These retro-glam cafés are mostly located in-store, but the portfolio now also boasts the “beautiful building by the Serpentine Sackler Gallery” designed by Zaha Hadid. Perhaps because their price-tag is not exactly ‘bargain basement’, feedback is somewhat limited, but there’s a fairly clear picture of chic Italian dishes that, while “good and tasty”, can seem “nothing special” given the Monte Carlo-esque bill. Any such caveats do not seem to be getting in the way of the chain’s ongoing expansion however, most recently into Kensington.
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