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Endo Kazutoshi – the man behind White City’s super-swish sushi mecca, Endo at Rotunda – was to open this Notting Hill sushi haunt in December 2020, before COVID-19 scuppered his plans.
Harden's survey result
Summary
“Lovely Japanese dishes in a charming minimalist room” win ongoing acclaim for Endo Kazutoshi’s Notting Hill venue (named for his Mum!), which is much more laid-back than his famous Endo at the Rotunda. Sushi is the mainstay of the menu produced by chef Christian Onia, but there are also a smattering of robata and gohan (rice) options. It has a mutedly stylish, café-like interior and an outside sunny-days terrace.
Summary
“Incredible sushi in an environment that is more relaxed and fun than many sushi joints of this quality” is a potent recipe for success at Endo Kazutoshi’s “welcoming” venture (“all the more enjoyable as it affords the opportunity to people-watch in the rarefied atmosphere of Notting Hill”). “A simple menu is very well realised; service is good and friendly”; and since it expanded in late 2022 “the extra floor-space has made for a better atmosphere”.
Summary
Endo Kazutoshi’s “cute little local” on the edge of Notting Hill – the more casual spin-off from White City’s exceptional Endo at Rotunda – “punches above its weight”. Named after the sushi master’s mother, it offers a taste of his artful creations at much more approachable prices, and “a wonderful and delicious take on traditional Japanese food”. In September 2022, it reopens having expanded (from 45 to 60 covers) and with a new chef: Christian Onia.
Summary
On the Notting Hill fringe site that was Andina Picanteria (RIP), Endo Kazutoshi – the man behind White City’s ultra-luxe sushi mecca, Endo at Rotunda – launched this elegant new sushi haunt (named after his mum!) in December 2020, before Covid-19 altered his plans. Morphed quickly into a click-and-collect operation, it’s since returned to being the upmarket neighbourhood perch that was originally intended. On early reports, even those who find it “rather expensive” say it’s “very good” and others would go further – “sublime!”
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
Have you eaten at Sumi?
157 Westbourne Grove, London, W11 2RS
Restaurant details
Prices
 Drinks |
|
|---|---|
| Wine per bottle | £38.00 |
| Filter Coffee | £5.00 |
 Extras |
|
|---|---|
| Service | 12.50% |
157 Westbourne Grove, London, W11 2RS
Opening hours
| Monday | CLOSED |
| Tuesday | 12 pm‑2:30 pm, 5:30 pm‑10 pm |
| Wednesday | 12 pm‑2:30 pm, 5:30 pm‑10 pm |
| Thursday | 12 pm‑2:30 pm, 5:30 pm‑10 pm |
| Friday | 12 pm‑2:30 pm, 5:30 pm‑10 pm |
| Saturday | 12 pm‑2:30 pm, 5:30 pm‑10 pm |
| Sunday | 12 pm‑2:30 pm, 5 pm‑9 pm |
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