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Harden's says
Endo Kazutoshi (previously sushi chef at Zuma) opened this exclusive (just 10 seats), no-expense-spared dining experience, in the rotunda of the former BBC Television Centre. Giles Coren of The Times ate there pre-opening, and had "the most perfect meal" of his 20 years as a critic, so expect to book months ahead for a seat.
Harden's survey result
Summary
“Wow! – How to describe the extraordinary gastronomic experience created by master sushi chef, Endo, and borne from his obsession with quality and refusal to compromise on even the tiniest detail?” Diners are blown away by Endo Kazutoshi’s 16-seater on the eighth floor of the old BBC TV Centre in White City, where he presents over 20 courses at the cost of £250 per person. “Every dish is an experience and the theatre of chef Endo’s entertaining presentation and explanations is a delight. It may seem like no bargain, especially if you take the (recommended) sake pairings, but it is nevertheless excellent value”. It closed for a five-month refurb over summer 2024 – “Good luck getting in here after the reopening!” Since 2020 it has been recognised by Michelin, but “we have no clue as to how this has just a single star, while Alain Ducasse for example has three!”
Summary
“A total one off” – Endo Kazutoshi’s “zen-like” venue occupies a unique site, on the top of the old BBC Television Centre, and is “spectacular in all respects”. “Chef Endo has ruined all other sushi restaurants for me… watching Endo and his team preparing individual pieces of sushi… the rice perfect and still slightly warm, the seafood surely all the best money can buy and prepared with utmost respect. It could be pretentious, but Chef Endo is such a warm and welcoming presence that it never feels like it”. Despite the ruinous expense, all reports say it’s “worth every penny”: “The best meal ever… until you go back!”
Summary
“Quite possibly the best meal of my life!” – Endo Kazutoshi delivers “magical experiences, time after time” in his “tiny but scenic restaurant in the old BBC Television Centre” and “there’s no superior restaurant in London”. “Endo blends theatre, passion and extraordinary ingredients” and diners “really appreciate his dedication” in creating an omakase (‘leave it to the chef’) meal that provides “an unparalleled quality of food served with personal flair”. “More than a meal, it was an experience poured out of the heart and hands of Chef Endo… I will return… far more impressive than most 3 Michelin starred meals I have had”.
Summary
“A gastronomic triumph teamed with great theatre makes for an unforgettable night out”, at Endo Kazutoshi’s “educational, luxurious, cosseting and extremely fun” experience: a 10-seater on the rooftop of the former BBC TV Centre in Shepherd’s Bush. “Endo is a huge character and his sushi is the best in London”. “To see the food prepared, learn about the ingredients and experience impeccable Japanese service is brilliant, and the added showmanship of Endo-san just makes the whole thing unforgettable”. “The eye-watering price makes this an occasional treat”, but those with sufficiently deep pockets say it’s “definitely worth the spend”: “best meal I’ve ever had… still thinking about it on a daily basis!”.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
Have you eaten at Endo at The Rotunda?
TV Centre,101 Wood Lane, London, W12 7FR
Restaurant details
Prices
| Availability | 2 courses | 3 courses |  |
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| Lunch | £195.00 |  |
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| Dinner | £250.00 | |
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| Drinks |
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| Wine per bottle | £60.00 |
| Filter Coffee | £7.00 |
| Extras |
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| Bread | £0.00 |
| Service | 15.00% |
TV Centre,101 Wood Lane, London, W12 7FR
Opening hours
| Monday | CLOSED |
| Tuesday | 6 pm‑9 pm |
| Wednesday | 6 pm‑9 pm |
| Thursday | 6 pm‑9 pm |
| Friday | 6 pm‑9 pm |
| Saturday | 12 pm‑2 pm |
| Sunday | CLOSED |
