Harden's survey result
Summary
“The best whistle-stop pizza in London” for its army of fans – the Elliot brothers’ successful chain continues to grow, with their latest opening in Queen’s Park in June 2023. But even if “you can’t knock the food” or the “realistic prices”, the rest of the experience is somewhere between “pleasant” and “a bit underwhelming”.
Summary
“Much better than the long-established, tired pizza chains!” – the Elliot brothers’ growing group is the most-mentioned of London’s more artisanal pizza multiples in our annual diners’ poll, inspiring joy with their “authentic Neapolitan preparation, with quality ingredients” and featuring “yummy crusts and interesting flavour combinations”. And you get “consistent quality irrespective of the branch visited” too, even if conditions can be “a little cramped and chaotic”.
Summary
“Quality pizzas served by nice people in a bustling, energetic atmosphere. What’s not to like?” It’s a formula that’s winning massive, post-pandemic expansion for the Elliot brothers’ chain, which is adding eight London sites this year. Perhaps inevitably with such fast growth, it no longer enjoys the stellar ratings of yesteryear, but to an impressive degree also evades criticism: “always decent…”, “I can’t speak for the authenticity, but they’re tasty as hell”. Top Tip: “their pizza home delivery kit is great fun”.
Summary
“So delicious and affordable every time!” – the Elliot brothers’ “speedy and cheerful” small chain put in a stellar performance in the last survey as London’s top pizza multiple, pipping rival Homeslice by tiny decimals. “You can see the dough being made on entering: everything is very fresh, and you get crisp, thin pizzas with quality toppings”.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
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