Bloomsbury, Burgers, Etc Restaurant Guide

2021 Review: In less than 20 years, Danny Meyer has transformed his New York City hot-dog cart into a global fast-food brand giant with eight outlets in London – including a Covent Garden flagship that was revamped earlier this year. Ratings remain remarkably solid for “a chain that does what it’s supposed to do”.

“The Dead Hippy burger is a dirty, dirty legend” – the best-named burger on British menus and “if not the easiest burger to eat definitely the tastiest” (especially when chased down by a boozy “hard shake”) – at the “cool” chain founded 15 years ago by Scott Collins and Yianni Papoutsis. The expansion of recent years seems to have ground to a halt with the closure of branches in Boxpark Croydon and Clapham Old Town, with a new strategy based around boosting sales via a national network of delivery kitchens launched in 2023. Top Tip – “root beer is available if you want a bit of real Americana!”

2021 Review: “When all you want is an old-school burger”, these US-based arrivals of recent years really “hit the spot” – you can “build your own”, with “tons of accessories”; plus “seriously addictive fries”, “thick milkshakes”, and “more soda flavours than is reasonable”. “The eat-in experience is as depressing as McDonald’s”, though, in fact perhaps more so – “some branches have a strangely gloomy ambience” – but fans feel that “if you don’t mind 1980s-rock, a trip can still be surprisingly fun”.

“Fab burgers with a posh turn” – including “awesome sweet potato fries” – still lead the charge at these Frenchified fast-food outfits, but they are transitioning into a brasserie group under the ownership of Hush Mayfair’s Jamie Barber. The 20-year-old original – a “great, cosy little spot in Camden” – and its Balham offshoot are all that remain as pure burger bars, while Kingston, High Holborn and Chelsea are now branded as brasseries with an extended menu to match.

2022 Review: “Burgers with a luxurious twist – but at reasonable prices”: this mid-2020 newcomer replaced Bonnie Gull’s Seafood Shack (RIP) in central Soho, to create the brand’s first dedicated, eat-in outlet (its first outlet was in Kerb’s Seven Dials Market). A no-frills, minimally decorated space, it only sells burgers, and – as the name hints – truffle everywhere is the key USP: truffle mayo, truffle sauce, truffle and Parmesan fries…