Bloomsbury, Burgers, Etc Restaurant Guide

2021 Review: In less than 20 years, Danny Meyer has transformed his New York City hot-dog cart into a global fast-food brand giant with eight outlets in London – including a Covent Garden flagship that was revamped earlier this year. Ratings remain remarkably solid for “a chain that does what it’s supposed to do”.

“Ambience is not key when you just want to stuff your face!” – you “just get a great dirty burger” at these tongue-in-cheek diners, whose signature offering is the ‘Dead Hippie’. Founded 16 years ago from the back of a truck by Scott Collins and Yianni Papoutsis, at the time a technician with the English National Ballet, it now has 15 London outlets and a national delivery operation.

2021 Review: “When all you want is an old-school burger”, these US-based arrivals of recent years really “hit the spot” – you can “build your own”, with “tons of accessories”; plus “seriously addictive fries”, “thick milkshakes”, and “more soda flavours than is reasonable”. “The eat-in experience is as depressing as McDonald’s”, though, in fact perhaps more so – “some branches have a strangely gloomy ambience” – but fans feel that “if you don’t mind 1980s-rock, a trip can still be surprisingly fun”.

Burgers served à la française in a brioche bun still win a good level of support for this 20-year-old fast-food group. Having shrunk to just two branches – Balham and the Camden flagship, the latter said to be a favourite of Amy Winehouse back in the day – they are now part of Jamie Barber’s Hush Mayfair operation, with former branches in Kingston, Holborn and Chelsea upgraded into brasseries.

2022 Review: “Burgers with a luxurious twist – but at reasonable prices”: this mid-2020 newcomer replaced Bonnie Gull’s Seafood Shack (RIP) in central Soho, to create the brand’s first dedicated, eat-in outlet (its first outlet was in Kerb’s Seven Dials Market). A no-frills, minimally decorated space, it only sells burgers, and – as the name hints – truffle everywhere is the key USP: truffle mayo, truffle sauce, truffle and Parmesan fries…