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What does it say about the culinary tastes of the British middle classes that this spin-off chain, with about 40 locations based on the original Theatreland icon, has been such a rip-roaring success? True, there’s some “great people-watching” at the “always buzzing” Chelsea Garden venue (which has one of SW3’s best gardens). And, without doubt, those branches in Kensington, Tower Bridge and Kingston also particularly stand out amongst the rest for their “super atmosphere”. In general though, the knock-off look of their locations “isn’t a patch on the original on West Street, yet pretends to be exactly the same”. And when it comes to their brasserie dishes: although its many followers tout them as “acceptable, albeit nothing special”, their rating-average identifies them as “underwhelming tick-box fare”; all offered by service that’s very “indifferent”. And yet they are “always busy”! In June 2024, it was announced that billionaire Richard Caring had successfully sold his entire Ivy restaurants stake. Now that he is laughing all the way to the bank, it will be interesting to see if ratings reverse, continue or deepen their southward trend.
