Notting Hill, Japanese Restaurant Guide

This 15-strong London noodle chain (now with branches in Brighton, Birmingham and Bristol) is “a good stand-by” – perhaps it’s “not as good as some of its competitors”, but it is widely seen as “good value”: in particular “the lunch-time meal deal” is a winner.

“Lovely Japanese dishes in a charming minimalist room” win ongoing acclaim for Endo Kazutoshi’s Notting Hill venue (named for his Mum!), which is much more laid-back than his famous Endo at the Rotunda. Sushi is the mainstay of the menu produced by chef Christian Onia, but there are also a smattering of robata and gohan (rice) options. It has a mutedly stylish, café-like interior and an outside sunny-days terrace.

“Excellent, innovative and delicious food” – a surprising Mexican/Japanese fusion dubbed ‘Baja-Nihon cuisine’ by its founder, restaurant entrepreneur Markus Thesleff – has made quite an impact at this “amazing” Notting Hill three-year-old (on the former site of famous chippy Geale’s, RIP), leading to the launch last year of a City branch with a huge rooftop terrace next to Liverpool Street station. Top Tip – “everything in this restaurant is gluten-free and suitable for coeliacs” (it’s also nut- and celery-free).

After shopping hours, the Supermarket of Dreams in Holland Park Avenue morphs into an upscale Japanese restaurant, with guests seated at a long central table. It started as a pop-up, and announced it was to become a permanent feature in March 2023. Dishes are created by Juan Cardona (formerly of Endo at The Rotunda), and Jaime Finol (formerly of Sumi) and sushi is the mainstay of the menu (as you’d hope, given the stellar renown of both those places in that respect). Reports please!