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“Things have gone crazy, price-wise, but it’s still magic” – that’s the perennial and worsening trade-off at Ruth Rogers’ world-famous, Thames-side icon, tucked away between the Thames and a Hammersmith backstreet. Started in 1987 in the canteen of her late-hubbie’s architectural practice (in partnership with Rose Gray), it’s still faithful to its mission of “brilliant, simple, honest Italian food, from top-quality ingredients, superbly executed”. And while “the food is uncomplicated in the sense that it is not fussy, there is nevertheless a sure-footed sophistication in its preparation”. So far, so good, and pretty much everyone agrees that if money were no object a visit here (especially outside by the river in summer) is “just perfect”. But verdicts on the ever-fraught juggle here between price, quality and value are increasingly going haywire. To its most loyal habitués (often arriving by chauffered car from posher postcodes): “is it expensive, yes, but worth it? Absolutely. I’ve never had a disappointing meal and have been going since 1990”. To those who ‘know the price of milk’ however, it’s “monumentally overpriced” and increasingly risks “spiralling to the clip-joint level” (“It’s actually beyond a joke now, financially. Gone beyond very expensive into ‘you don’t actually want normal people here at all, do you?’ territory”). “It would also help if they could get their staff organised”. The “casual” service from posh public school girls on their ‘gap y’ar’ has always been of the love-it-or-hate-it variety, but can plain jar at such a premium price.