Hoxton, Pizza Restaurant Guide

2021 Review: “Neapolitan influences are evident in the choice of ingredients, and the wood-burning oven makes for good, chewy, charred crusts, unlike most high-street pizzas” – so say fans of this global chain, whose HQ is indeed in Naples. Not everyone is impressed, though, and ratings are dragged down by those who feel it’s merely an “everyday” choice: “OK for a bog-standard group, but not great”.

“Fantastic pizza that’s good value” continues to win praise for Alan & Mark Wogan’s (the sons of the late Sir Terry) three-strong chain in Neal’s Yard (the original), Marylebone and the City. The 20-inch pizzas are enough to feed 2-3 people and flavours can be split 50/50.

“More hit ’n’ miss than they used to be, but still a go-to chain” – the Elliot brothers’ successful group is heading towards 20 branches in the capital, but “still producing quality dishes despite becoming quite a brand”: “lovely scorched, pillowy-based pizzas with plenty of power in the ingredients” and “reasonably priced for the quality!” Latest to launch, in June 2024, was a branch by Euston.