Mayford, Burgers, Etc Restaurant Guide

Gordon Ramsay’s four-year-old fast-food chain – one of several diffusion brands from the TV chef – has half a dozen sites across the capital. Views on it have always been somewhat mixed and became even more polarised this year: between those who consider it “a great new discovery” and those who feel it’s “disappointing for an upmarket burger”.

Burgers served à la française in a brioche bun still win a good level of support for this 20-year-old fast-food group. Having shrunk to just two branches – Balham and the Camden flagship, the latter said to be a favourite of Amy Winehouse back in the day – they are now part of Jamie Barber’s Hush Mayfair operation, with former branches in Kingston, Holborn and Chelsea upgraded into brasseries.

2021 Review: “When all you want is an old-school burger”, these US-based arrivals of recent years really “hit the spot” – you can “build your own”, with “tons of accessories”; plus “seriously addictive fries”, “thick milkshakes”, and “more soda flavours than is reasonable”. “The eat-in experience is as depressing as McDonald’s”, though, in fact perhaps more so – “some branches have a strangely gloomy ambience” – but fans feel that “if you don’t mind 1980s-rock, a trip can still be surprisingly fun”.