Pimlico, Pizza Restaurant Guide

“More hit ’n’ miss than they used to be, but still a go-to chain” – the Elliot brothers’ successful group is heading towards 20 branches in the capital, but “still producing quality dishes despite becoming quite a brand”: “lovely scorched, pillowy-based pizzas with plenty of power in the ingredients” and “reasonably priced for the quality!” Latest to launch, in June 2024, was a branch by Euston.