Strand, Japanese Restaurant Guide

Noisy izakayas in Fitzrovia and Covent Garden from the Bone Daddies group, “serving a good range from the stickier and more crowd-pleasing end of Japanese cuisine”, along with “tasty pan-Asian small plates including their signature bao buns”. Top Menu Tips – “great yakitori, lovely beef-fat chips”.

“Horribly overpriced but love the atmosphere” – to cut to the chase, that’s the key take-away on this duo of Japanese/South American fusion outfits: part of a slick US-chain originating in NYC 25 years ago, and now with branches from Singapore to Las Vegas, via the Middle East. The WC2 branch sits on top of Covent Garden with exceptional views over to the Royal Opera House, although (for our money) it’s the City original – up fast lifts on the 38th floor of the Heron Tower with fancy cocktail lounges and stunning views – that really stands out. The food – an eclectic Nikkei mashup incorporating tempura, crispy taquitos, samba rolls, sushi, robata dishes and large plates – is delicious but ultimately “nothing to write home about” when you consider the gargantuan cost.

“LOVE this chain and would happily eat there any day!” – These “always buzzy” Nordic operations (originating in Copenhagen 30 years ago) provide a “tasty mix of sushi and grilled yakitori kebabs” in Scandi-minimalist dining spaces. One or two reporters hesitate at the prices for these luscious morsels – “not sure you can justify the cost of leaving full up” – but the overall satisfaction-level is high. They added a branch in Richmond’s former House of Fraser in May 2024 followed by another on Islington Green in September.

2021 Review: Near Leicester Square tube and need a quick bite? – maybe grab a meal at this simple two-year-old: the first London outpost of Japan’s largest (1,000-strong) chain specialising in kare raisu dishes – curry and rice: over 40 different rice toppings are available, including hamburgers, scrambled eggs and fried oysters.

“A wide range of typical Japanese dishes that have not been anglicised, including sushi that’s always fresh and well-prepared (with true tastes, unlike at the ubiquitous chains)”, helps inspire a big fan club for this “homely” chain. They are “not the grandest of places” – with service that’s “quick and efficient” rather than particularly charming – but it “always feels like you are eating in Japan” here; and “they get the job done with decent value for money”. They must be doing something right as they are “always packed” and there are “often queues out the door”. Top Tip – “the bento boxes are particularly good and with generous portions”.

“You can’t go wrong if you order tonkotsu” at this ramen group from Tak Tokumine of the Japan Centre – the noodles and 12-hour pork bone broth are “authentic” and some of the “best in town”. The venues can be “cramped”, and “the constant banging of a drum to indicate dishes being ready can grate”.

2021 Review: “I just love it: it’s so cheap ’n’ cheerful” chorus the many fans of this down-to-earth Japanese canteen in Chinatown, which has been for yonks “a great place for the freshest sushi and yummy tofu”.

“Proper Kyushu-style ramen with a thick, silky broth” is the secret behind this small London noodle chain from former pro cyclist Kazuhiro Kanada. “Especially great on a typical cold, rainy London day”, it’s “a go-to for a quick, cheap and (relatively) healthy supper in town” (“I’ve stopped for ramen at all the main chains and a few indies, and for my money this is the very best bowl at a great price”). The sixth branch opened in summer 2024 at Westfield Shepherd’s Bush.

2023 Review: This “tasty” and fun Soho side project from the Bone Daddies group sounds like a post-modern culinary joke – a western take on a Japanese take on western cuisine! It started out as a pop-up, but proved popular enough to stick around on a permanent basis, serving hits from Korean fried wings and tuna tacos to kinako French toast with soft-serve ice cream.

2021 Review: “Top ramen with great broth and good combinations”, win fans for this genuinely Japanese chain (originating in Fukuoka), which has branches in Holborn, Embankment and Canary Wharf. Ratings, though, fall short of the top heights at the hands of those who feel its food is “not bad, but not memorable”. A fourth branch is to open in Fitzrovia in autumn 2019.

“A wide range of typical Japanese dishes that have not been anglicised, including sushi that’s always fresh and well-prepared (with true tastes, unlike at the ubiquitous chains)”, helps inspire a big fan club for this “homely” chain. They are “not the grandest of places” – with service that’s “quick and efficient” rather than particularly charming – but it “always feels like you are eating in Japan” here; and “they get the job done with decent value for money”. They must be doing something right as they are “always packed” and there are “often queues out the door”. Top Tip – “the bento boxes are particularly good and with generous portions”.

These noodle bars are “great if you need a quick and satisfying lunch” – either in the original Soho branch, which celebrates its 15th anniversary this year, or its offshoots in the City’s Bloomberg Arcade and Hackney. They specialise in udon noodles, which are fatter than ramen and served in a more refined and traditional Japanese dashi stock.

This 15-strong London noodle chain (now with branches in Brighton, Birmingham and Bristol) is “a good stand-by” – perhaps it’s “not as good as some of its competitors”, but it is widely seen as “good value”: in particular “the lunch-time meal deal” is a winner.

2021 Review: “Top ramen with great broth and good combinations”, win fans for this genuinely Japanese chain (originating in Fukuoka), which has branches in Holborn, Embankment and Canary Wharf. Ratings, though, fall short of the top heights at the hands of those who feel its food is “not bad, but not memorable”. A fourth branch is to open in Fitzrovia in autumn 2019.

2021 Review: Izakaya-style Soho yearling, which opened in Spring 2019, making a feature of the robata skewers for which it is named, and whose other attractions include bao buns, sushi and cocktails. It opened too late to inspire much in the way of survey feedback, but the general social media buzz about the place is upbeat.

2021 Review: The promising, but hitherto under-exploited mix of Mediterranean and Japanese small plates is the crux of the menu offering at this August 2019 opening, which promises ‘a modern, day-to-night, neighbourhood restaurant and bar… complemented by a diverse variety of wines, sake and signature cocktails’.

“A really special experience for serious foodies” – Layo & Zoë Paskin’s (also of Barbary and Palomar fame) intimate 12-seater is part of a period Chinatown pub, where they have created different venues on each level. Here in the former beer cellar, “the only option is the kitchen counter, so you are right in on the action” and the creation of “superbly executed cuisine” from a small team, which is now headed by Seamus Sam, former head chef at Tom Aiken’s Muse, whose August 2024 arrival post-dated our diners’ poll. Feedback volume and ratings have slipped marginally since Luke Selby left for Le Manoir at the end of 2022. The most critical report? “A perfectly competent meal, served in an appropriately reverential atmosphere, albeit a cramped and uncomfortable setting (but then places of worship often are) by suitably devout believers and not cheap”. But perhaps there will now be an uptick under the new chef? Top Tip – a variety of drink pairings range from ‘Firm Favourites’ to ‘No & Low’ (a mixture of alcohol-free and low ABV wines).

Yuya Kikuchi’s no-frills, very personal, small Soho six-year-old inspired little feedback this year, although we have received rave reviews in the past, particularly about the sushi. You can eat quite cheaply here, but aficionados of Japanese cuisine regularly go nuts for his £120, 18-course omakase. The FT’s Tim Hayward was one such in February 2023, declaring it “the best Japanese food in London” where “the chef’s attention to his ingredients is quite staggering… his craft skills second-to-none”. We have never had any complaints, but read Tripadvisor reviews if you are at all sensitive to poor service…