Riding House Bloomsbury opens next week in the Brunswick Centre, 10 years after Adam White (right in picture) opened the original Riding House Café in nearby Fitzrovia, pitched at creating the feeling of “a members’ club without membership”.

The all-day operation will serve brunch and a modern brasserie menu that takes in multicultural influences from Japan and Nigeria as well and executive chef Henry Omereye’s (left in picture) Caribbean heritage.

The new branch has taken over the site formerly occupied by Carluccio’s in the Brunswick Centre, a 1950s Brutalist development that houses the Curzon arthouse cinema and a number of other restaurants. White, a former design student, is a big fan of the natural light that floods the venue.

The group has a third branch, Rail House Café, in Victoria’s Nova development. Dining prices at the new Bloomsbury branch are discounted by 50% for the soft launch in the next few days, ahead of the official opening on Wednesday 8 June.