Australian restaurant group Daisy Green raised its £500,000 equity target in just one day.
The company launched a crowdfunding sum on Crowdcube on July 9 and soon had £1,886,970 put in from 103 investors.
The additional capital will be used to speed up the Daisy Green expansion. Creators Prue Freeman and Tom Onions’ first restaurant launch, a street food concept, came to fruition in 2012 and today Daisy Green has nine cafes in London.
Two floating barges in Paddington are the latest concepts, while Scarlett Green in Soho is perhaps the best known. Few sites have been reviewed by Harden’s readers, but Timmy Green, in Victoria’s new(ish) Nova complex, has been.
Smashed its crowdfunding target
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Food is praised in the survey as notably “substantial” and “health-conscious”. “While the marketing blurb leads you to expect a personal experience, the actual restaurant is depressingly chain-y”, say diners.
The new investment will propel Daisy Green to push for more openings, having enticed new backers with the likes of attractive in-store rewards including free coffee and brunches, cocktail parties, and for the big guns, business class flights to Sydney.
We don’t yet know what or where the tenth in the Daisy Green series will be.
Freeman told The Caterer: “Following the success of the Bondi Bond [investment scheme], our bondholders and customers have consistently approached us to buy shares in Daisy. We’re delighted today to finally be able to say “yes” and take them with us on the next stage of our journey.”
