Mitch Tonks opens Rockfish Exmouth this week, the fifth venue in the mini-chain of superior fish’n’chip shops he has built in south Devon with business partner Mat Prowse.

Set beside the slipway on the seafront at Exmouth, it has spectacular sea views.

The flagship Rockfish at Dartmouth is hailed by the Harden’s Survey for its “fish ‘n’ chips to die for”. The other branches are in Plymouth, Torquay and Brixham.

Known as a seafood evangelist for his TV appearances and books, Tonks also has an upscale restaurant, The Seahorse, a few doors along the Dartmouth harbour front from Rockfish.