A kickstarter-funded café from YouTube cupcake queen, Jemma Wilson, opens today (16 December) in growing restaurant hub, Kingly Court. Located just off Carnaby Street, the complex already houses the like of Pizza Pilgrims, Wright Brothers and Señor Ceviche, with more to come in the New Year.

This week Kingly Court’s newest tenant is Crumbs & Doilies, which honestly sounds a little twee, but it’s brought to us by baker Jemma Wilson whose sweet treats have made her an online sensations with 200,000 YouTube subscribers.

From 16-19 December the Crumbs & Doilies will give away 50 free cupcakes a day. First come, first served.

On offer a rather astounding 60 different types of cupcakes, including English Breakfast (Earl Grey sponge, buttercream and marmalade drizzle), Lemon Mess (Lemon sponge, lemon curd and meringue buttercream) and Cinnamon Toast (toast-crumb studded sponge topped, cinnamon buttercream and cinnamon sugar).

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