The Duck & Waffle 24-hour high-rise restaurant in the City is launching a more casual spin-off, Duck & Waffle Local, in the new St James’s Market development behind Piccadilly Circus on May 3.

The new branch is designed to be “fast and accessible”, with customers ordering at a counter overlooking the kitchen before being shown to their table. Main dishes will cost around £10-£12, with snacks from £3-£6.

While it won’t operate through the small hours, Duck & Waffle Local will open at 8am and close at midnight – so the “really delicious breakfast” praised in the latest Harden’s Survey will be available.

Chef director Dan Doherty says the menu will still revolve around duck, with new dishes including a duck burger with crispy duck leg, a “duck jam doughnut”, and a snack of duck hearts and gizzards. City favourites including the “Full Elvis” waffle, with peanut butter and vanilla cream, will also be on the menu, and all dishes will be available for take-away.

The original Duck & Waffle on the 40th floor of Heron Tower has served a million customers since it opened in July 2012, or up to a thousand on a busy day. Its kitchen consumes 8,000 ducks a month.