Sticks’n’Sushi is to open a new restaurant and bar at 40 Beak Street, Soho, on October 9. Despite so much talk of doom and gloom in the restaurant industry currently, the debut demonstrates the potential for continued expansion by chains with a good story to tell.

The Danish-based sushi and yakitori group, which give Japanese food a Nordic twist, already have sites across London, as well as in Cambridge and Oxford, and outside the UK.

The new restaurant’s menu features Sticks’n’Sushi’s signature dishes such as the Hell’s Kitchen maki with bubbly tempura shrimp and Japanese barbeque sauce; and yakitori skewers including the Buta Yaki.

Andreas Karlsson, group CEO said: “Finding the ideal locations for Sticks’n’Sushi can take us some considerable time. We devote a great deal of energy to looking for the perfect sites, and we’ve now found the right spot in Soho.”

The Soho restaurant has 170 covers and will be open seven days a week from 12 noon until 11.00pm (10.00 pm on Sunday).

The new restaurant in Beak Street, Soho, will be the group’s seventh in central London, and follows an opening on the King’s Road, Chelsea, last year.