Blackburn’s Adam and Drew Jones, the brothers behind the Manchester-based Tattu group, are planning to launch a modern ‘Greek fusion’ restaurant called Fenix in the northwest capital’s central Enterprise City area next year.
The pair came to prominence with the opening of Tattu – a ‘big night out’ operation inspired by a combination of body art and Chinese cuisine – in Spinningfields in 2015. They followed up with branches in Leeds, Edinburgh, Birmingham and, earlier this year, in the new hi-tech Outernet building off London’s Tottenham Court Road.
They have now ruled out any more Tattus in Britain because they don’t want to dilute the brand, but are looking at international expansion options in Dubai or Saudi Arabia, with the US a long-term aim. Instead, they plan to open two more venues in Manchester next year – the second an undisclosed project in a former Carluccio’s branch in Hardman Street.
Adam said: “Tattu is not a chain. We would make more money and become more commercial if we did, but that’s not the message. The idea was we would create a boutique concept and that every restaurant would have its own identity and it would start to become unique. We feel that Manchester is an institution and we want Leeds, Edinburgh and now London to be the same. That’s going to take time.“
Adam, who initially trained for a career in law, and Drew, who studied event management at university, cut their teeth in hospitality at the Negresco in Lark Lane, Liverpool. They launched Tattu with funding from their father, which they have now repaid – meaning they own 100% of the business.