Some might say it has long been Soho House’s spiritual home, and now the former BBC Television Centre in White City is to become the site of the group’s next club. It was first rumoured in October last year that the Beeb’s old base would be repurposed – and who better to take over the site than the members’ club for the media set, which made its name by banning bankers and suits?

After a major refurb, the enormous ‘Concrete Doughnut’ (as Terry Wogan once dubbed it) will have 47 bedrooms, several restaurants and a rooftop swimming pool. Soho House founder, Nick Jones, described the move as a ‘perfect fit’, and said the club would ‘pay homage to the history of television’.

How many visiting media luvvies, though, will actually want to stay quite so far from the fleshpots of, er, Soho? Jones, though, has always given the impression of very much knowing what he’s doing, so he can doubtless see virtues in the area others may have missed.

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