Deliveroo has quietly opened its first restaurant – an anonymous-looking pizzeria called Pizza Paradiso in Swiss Cottage, London – with the ostensible aim of delivering the company insights into how restaurants operate. The fast-growing meal-delivery operation was founded in London in 2013 and now operates internationally with backing from Amazon, which bought a 16% stake three […]
Home delivery used to consist of a few local pizza parlours and maybe Domino’s if you had one near-by. Then along came Just Eat and changed all that, creating a one stop shop for a plethora of local take-aways. After that Deliveroo and their ilk stepped things up again by offering deliveries direct from restaurants. […]